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Use available meta data to personalize the students experience and better reflect their past actions. https://images.squarespace-cdn.com/content/v1/50eb8d18e4b01806353e8ae6/897e6d87-4a0b-4c09-b61b-4b6441126916/Page1.jpg UX Writing - Conversation as Design Using a comic strip format, this steps aims to illustrate how an onboarding experience would work if the experience was a person. https://images.squarespace-cdn.com/content/v1/50eb8d18e4b01806353e8ae6/6115c94b-8721-43eb-8c81-94680474378f/ExistingHome800.png UX Writing - Naviance UX Writing Analysis Naviance is an American college and career readiness software provider that partners with high schools and other K–12 institutions to provide students with college planning and career assessment tools. https://images.squarespace-cdn.com/content/v1/50eb8d18e4b01806353e8ae6/ccecd33f-f570-4653-9a29-cf544755e470/CLARA4.png UX Writing - User Persona Home page can be improved by adding content that helps a student know where to begin. The mega menu does a nice job of sectioning content in a way to orient someone in their college search journey. There are at least four ways to conduct a search. I would combine the 1 and 2 since they really the same thing just presently slightly differently (College Search). If the addition of filters and sorting were introduced, 3 and 4 could also be combined (College Compare). https://images.squarespace-cdn.com/content/v1/50eb8d18e4b01806353e8ae6/84462e02-add5-4e7c-bf0d-4204c34fd7cb/Naviance3_HomeREVISEDREPEAT.png UX Writing - Tailor Text to New Users Simplify the homepage with fewer links within each of the main sections, and add short, descriptive text to convey to new users the features of Naviance.