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Farmers Insurance asked for a high-level redesign of its LifeNet site architecture. A usability study was conducted to provide user data and input from employees and agents.
Designs incorporated stylized templates that can be applied to main and sub-navigational pages as well as interior content pages. Input to be solicited from the users with scripted questions and free-form feedback on usability preferences.
Feedback from the usability study ensured design acceptance and accurate high-level business and technical requirements gathering prior to the project funding and kick-off.